BGCMC reimplementing award-winning Character Counts! program in Martin County

Boys & Girls Clubs of Martin County (BGCMC) is partnering with the Martin County School District on broader implementation of Character Counts!—the esteemed national initiative emphasizing the core virtues essential to guiding moral and ethical behavior.

In addition to providing office space to its advisory committee and augmenting its staff with support personnel, BGCMC will draw on its network to help broadly disseminate Character Counts! materials in area schools.

“We’re so excited to work with the Martin County School District and the team of Character Counts! to help advance these timeless truths,” says Keith “Fletch” Fletcher, president and CEO of BGCMC. “From small acts of kindness to heroic acts of selfless sacrifice, Character Counts! upholds both the values and courage needed to make a positive influence on the people around us. Instilling these values in the next generation is perhaps the most lasting way any of us can make a meaningful difference in the world today.”

In conjunction with National Character Counts Week, BGCMC and the school district will host a kickoff event honoring the program from 5:30 to 6:30 p.m. Oct. 20 at the Palm City Chamber of Commerce, 2701 SW Cornell Ave., Palm City.



Character Counts! focuses on the Six Pillars of Character - trustworthiness, respect, responsibility, fairness, caring, and citizenship. Each pillar is taught to students, accompanied by lessons, activities, and role-playing scenarios. It is currently the country’s largest character development initiative used in thousands of schools, youth organizations and communities, reaching millions of students and their families in the United States and several other countries.

High school students who demonstrate the Character Counts traits throughout the year will be eligible for the renowned Joe Kordick Award to use towards Post-Secondary Education expenses. 

About the Boys & Girls Clubs of Martin County

For more than 30 years, Boys & Girls Clubs of Martin County has provided award-winning programs designed to guide and inspire young people ages 6-18 to learn, grow and mature in route to becoming successful adults. Each of the four clubs enjoys strong partnerships with local schools and communities. Such cohesion ensures that Boys & Girls Clubs’ programs complement and enrich the curriculum our members learn in class as well as remain attuned to the challenges and opportunities they face on a day-to-day basis. The clubs offer opportunities for fun, fitness, and S.T.E.A.M. activities, and certified teachers collaborate with club members on everything from tutoring and homework help to specialized courses that prepare them for careers in a variety of trades.

About Character Counts!

CHARACTERCOUNTS! goals are to teach and model core values known as the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring, and citizenship. With an array of success stories in schools and youth-service organizations, CHARACTERCOUNTS! Has become by far the most widely implemented character-education framework in the nation. Visit www.CharacterCounts.org for more information.